About us

Welcome to Natle&Co, where comfort, creativity, and quality converge to create exceptional products for families worldwide. Based at 30 N Gould St Ste R, Sheridan, WY 82801, Natle&Co is a leading provider of premium bedding, supportive pillows, educational wooden toys, and durable beach & outdoor toys. Our mission is to transform everyday moments into cherished memories by offering thoughtfully designed, safe, and affordable products that enhance the lives of children and parents alike. From cozy bedrooms to sunny beaches, Natle&Co is your trusted partner in fostering joy, development, and connection.

Our Mission and Vision

At the heart of Natle&Co lies a clear mission: to deliver innovative, high-quality products that prioritize safety, sustainability, and family well-being. We believe that a child’s environment—whether it’s their bed, playroom, or outdoor space—should inspire imagination, ensure comfort, and promote healthy growth. Our vision is ambitious yet grounded: to become the global go-to brand for family-centric household essentials, setting industry standards for craftsmanship, eco-consciousness, and customer care.

We’re committed to sustainability, aiming for 100% eco-friendly production by 2027. This includes using organic cotton for bedding, FSC-certified wood for toys, and recyclable packaging across our lines. Safety is non-negotiable—our products comply with rigorous standards like the Consumer Product Safety Commission (CPSC) in the US and the European Toy Safety Directive (EN71) for international markets. Every item, from a plush pillow to a sturdy beach bucket, is designed to withstand the test of time while delighting users with its functionality and aesthetic appeal.

What Sets Us Apart

Natle&Co stands out in the competitive landscape of children’s products through three core strengths: uncompromising quality, innovative design, and exceptional value. These pillars guide every decision, from material selection to customer service, ensuring that families receive products that exceed expectations.

Uncompromising Quality

Quality is the foundation of Natle&Co. Our bedding uses 100% organic cotton or hypoallergenic polyester blends, certified by Oeko-Tex Standard 100 to be free of harmful chemicals. These fabrics are soft, breathable, and durable, withstanding repeated washes while maintaining their vibrant patterns—ideal for active kids who spill juice or love pillow forts. Our pillows feature high-density fills like memory foam or microfiber, ergonomically shaped to support proper neck alignment and reduce allergy risks. Wooden toys are crafted from sustainably sourced hardwoods, finished with non-toxic, water-based paints that meet ASTM F963 safety standards. Our beach & outdoor toys are made from BPA-free, UV-resistant plastics, rigorously tested for impact resistance and weather durability, ensuring they thrive in sand, surf, or backyard play.

Each product undergoes a multi-stage quality assurance process. For example, bedding seams are double-stitched and tested for tensile strength, pillows are compressed to ensure fill consistency, and toys are drop-tested to verify structural integrity. This meticulous approach results in a defect rate below 1%, far surpassing industry averages, giving parents peace of mind that their purchase is safe and reliable.

Innovative Design

Creativity drives our product development. We collaborate with child development experts, industrial designers, and parents to create items that evolve with a child’s needs. Our bedding sets are reversible, offering playful patterns (e.g., dinosaurs, stars) on one side and calming tones on the other, allowing parents to switch aesthetics without buying new sets. Thread counts range from 200 to 400, balancing softness and durability. Pillows are designed with ergonomic contours, supporting toddlers transitioning from cribs or older kids needing better sleep posture. For instance, our “GrowEasy” pillow adjusts fill for ages 1-10, reducing the need for frequent replacements.

Our wooden toys go beyond traditional blocks. Our modular sets allow kids to build anything from castles to spaceships, fostering STEM skills like spatial reasoning, problem-solving, and fine motor development. Each piece is sanded smooth, with rounded edges to prevent splinters. Beach & outdoor toys are equally innovative—our collapsible buckets save space, while ergonomic shovels fit small hands, encouraging active play without strain. These designs aren’t just functional; they spark imagination, turning a simple toy into a tool for learning and adventure.

Exceptional Value

Premium quality shouldn’t break the bank. By streamlining our supply chain and selling directly through natleco.store, we offer competitive prices without compromising craftsmanship. A twin bedding set starts at $35, a supportive pillow at $15, a wooden toy set at $25, and a beach toy kit at $20—prices that rival big-box retailers but deliver superior materials and design. Seasonal promotions, like 15% off back-to-school bundles or 10% for first-time buyers, enhance affordability. For international customers, we adjust pricing dynamically via Stripe’s currency conversion, ensuring transparency and fairness.

Our value extends beyond cost. Customization options, like monogramming pillows for $5-10, add personal touches without premium markups. Bulk discounts for schools or daycares make our toys accessible for educational settings, with savings up to 20% on orders of 10+ units. This approach ensures that families from New York to Tokyo can enjoy Natle&Co’s quality without financial strain.

Global Reach and Logistics

Natle&Co proudly serves families across all 50 US states and over 50 countries, from Canada to Australia, Europe to Asia. Operating from our Sheridan, WY headquarters, we partner with trusted carriers like USPS, UPS, FedEx, and DHL to deliver orders efficiently. Domestic shipments arrive in 3-5 business days, with free shipping on orders over $50. International deliveries take 7-14 days, with transparent tracking and customs support. Our logistics network is optimized for speed and reliability, using real-time tracking systems and insurance for high-value orders, like a $200 bedding-toy bundle.

For international customers, we navigate complex customs processes, providing duty estimates at checkout and multilingual support in languages like Spanish, French, and Mandarin upon request. Our low shipping error rate (under 0.5%) reflects our investment in advanced logistics software, ensuring your order arrives as expected, whether it’s a single pillow to California or a bulk toy order to a UK preschool.

Behind the Scenes

Natle&Co is powered by a passionate team of over 50 professionals, from designers to logistics experts, all united by a shared goal: to enrich family life. Our Sheridan headquarters buzzes with activity—designers sketching new toy concepts, quality assurance teams testing bedding for colorfastness, and customer service reps resolving queries with empathy. We invest 10% of revenue in research and development, exploring innovations like bamboo-based bedding for enhanced breathability or solar-powered outdoor toys for eco-friendly play.

Our founders, inspired by their own parenting challenges, saw a market gap for products that balanced safety, aesthetics, and affordability. Today, we continue that legacy, partnering with pediatricians to ensure toys support developmental milestones and with environmental groups to reduce our carbon footprint. Our packaging is 80% recyclable, with plans to reach 100% by 2026, and we’re exploring carbon-neutral shipping options to hit net-zero emissions by 2027.

Building Trust Through Transparency

Trust is the cornerstone of Natle&Co. Every product on natleco.store includes detailed specs—thread counts, material certifications, toy dimensions—to empower informed decisions. Customer reviews, unfiltered and authentic, highlight real experiences: “The Natle&Co bedding set made bedtime a breeze—soft, durable, and my kid loves the designs!” Our 98% customer satisfaction rate, based on 2024 surveys, reflects our commitment to excellence.

Our blog offers practical resources, like “Choosing the Right Pillow for Your Child’s Age” or “Eco-Friendly Play with Wooden Toys,” while social media fosters community through tips and live Q&As. For schools or daycares, we provide tailored consultations, ensuring toys meet educational needs. Our customer service, reachable at +84 974 941 444 or natleandco@gmail.com, responds within 24 hours, using advanced CRM systems to personalize support.

Looking to the Future

Natle&Co is poised for growth. We’re developing new lines, like organic bamboo bedding and interactive outdoor toys with sensory features. Partnerships with pediatric organizations will position us as thought leaders, while expanded wholesale programs will bring our toys to more classrooms. Our goal is to be in every home that values quality and care by 2030, all while maintaining our eco-conscious ethos.

Why Choose Natle&Co?

  • Safety: Certified materials, rigorous testing.

  • Innovation: Designs that grow with your child.

  • Affordability: Premium quality at accessible prices.

  • Global Access: Fast, reliable shipping to 50+ countries.

  • Sustainability: Eco-friendly materials and practices.

Visit natleco.store today to explore our collections. From restful naps to imaginative play, Natle&Co is here to make every moment special. Join our family and experience the difference quality, creativity, and care can make.